World, meet Kindle Fire; Kindle Fire, meet world
If I were a consumer (I am) only (I'm not) I'd be pretty jazzed about the Kindle Fire. New. Shiny. Lots of stuff through Amazon's formidable online store.
Then I looked at Apple's iPhone 4S TV ad, which I first saw last night before "House," and which I thought was frankly pretty boring, again. The ad tells you, as though you've had zero contact with the shiny stuff those wizes in Cupertino make, that Apple's products are linked.
Buy music on your new, shiny iPhone 4S... it shows up in your new, shiny MacBook Air. Bookmark a page in the book you're reading on your iPad... and that bookmark shows up in your iPhone 4S. It's magical.
Sunday and Monday we spent most of both days moving a customer's web site and all their email (30+ accounts) to one of my hosting biz's cloud servers. As part of the move we switched all the email accounts from POP3 to IMAP.
Suddenly messages and folders on PCs (they're allowed) and Macs (they're preferred) were appearing on staff iPhones. Create a folder on the PC, and it showed up on the iPhone. File a message in a folder on the iPhone, and it filed again by itself on the Mac. The syncing was magical. The reactions to having email messages, all emails messages, on smart phones and computers, filed in exactly the same way were magical too.
I mention this because Kindle Fire's specs tell you its got access to cloud storage (Amazon's been selling cloud storage for quite some time, and we've used it for customer projects, but we've had to program interfaces with its APIs) (sorry, lots of geek there), but it doesn't mention how the books, movies and music you buy through the shiny, new Kindle Fire will link to your PC or Mac or smart phone.
Linking email across phones and computers was a big win-win for my customer. We knew it would be. Click the link above, and watch the boring iPhone 4S ad again. See how Apple is linking all your stuff. Apple's doing what we did with email with all your books, movies and music.
How does Kindle Fire compete with that?